Marketing Consultant

I help established businesses build marketing strategies that actually get executed — not just documented.

So that in six months, your team knows exactly what they're doing, why they're doing it, and whether it's working.

Most of the businesses I work with have been doing the right things for long enough to expect results. When those results don't come, it's rarely one obvious problem — but there's almost always a clear reason, once someone looks properly. That's usually where I come in.

On agencies

"Every agency we've spoken to wants to run things. Nobody wants to help us think."

On tactics

"There's always another tactic to try. There's never a strategy holding it together."

On activity

"We're not short of marketing activity. We're short of direction."

Most businesses I work with are already doing marketing. The problem is it's not pulling its weight. I find out why — honestly, even when it's uncomfortable — and build the strategy that fixes it.

The Embedded Strategist

A six-month engagement that goes deep enough to understand your business and long enough to see it through. Not a report. Not a presentation. A strategy your team can actually use — and the support to execute it.

Month 1–2 Deep audit
Month 3 Strategy + roadmap
Month 4–6 Implementation guidance
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Not ready for six months?

The standalone audit is a six-week engagement that finds what's not working and tells you exactly why — with a clear picture of what to do next. Fully actionable whether or not you continue working with me.

Learn about the audit →
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The theory catching up with the practice.

I came up through doing — CRM builds, analytics setups, campaign strategy, all of it. The Level 6 Marketing Management qualification I'm finishing is the theory catching up with the practice. I work with a small number of clients at a time, which means you get my full attention.

More about me →
Strategy & Foundations

Why most SMB marketing fails before it starts

It's not the budget, the channels, or the team. It's the absence of a strategy connecting all three.

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AI & the Human Advantage

The more AI generates, the more human connection matters

When everything can be automated, the things that can't become your greatest differentiator.

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Behind the Work

What a full analytics audit actually reveals

A look inside a real engagement — what we found, what we built, and what changed as a result.

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All writing →

"If the problem sounds familiar, let's talk. I'm not going to sell you something you don't need — but I might show you something you haven't seen yet."

Get in touch →